Norse Atlantic has removed London Gatwick to Kingston from sale more than three months before the first flight. The Jamaican capital was one of four routes the long-haul low-cost carrier introduced to improve winter performance, which is crucial to overall profitability and sustainability.
Presumably, sales and/or fares were insufficient, although long-haul routes take time to develop. Airline revenue managers often say it is easy to identify how a new service will perform based on sales in the first 48 hours. As winter approaches, it is unclear what will replace Kingston.
The carrier's website shows that all non-stop flights on the 4,688-mile (7,545 km) route have been removed. It was initially to launch at the end of October when carriers in the Northern Hemisphere switch to winter schedules. However, Kingston – like other new Gatwick routes, Barbados and Montego Bay – were pushed back to December.
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